Sọma collaborates with artists and creative teams to shape cultural conversations around identity, belonging, and healing.
Rey Jaiteh FW20 Collection
Rey Jaiteh Fashion Week 20’ digital campaign was developed around the concept of an Ethnoscapes, which refers to the nature of people in flux, the landscape of social culture as it evolves, and the re-negotiation of national identities.
Contribution
Creative Direction
Chima Egbuzie - Producer
Soma Okoye - Creative Director
Jonathan George - Production Director
Rhianydd Hylton - Photographer
Jacarrea Garraway - Videographer
Chelsea Hicks - Editor
Shania Roban - Make-Up
Ikera Taylor - Stylist
©2026 Soma Okoye