Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Strategy
Human By Orientation
Built the social foundation of Human By Orientation (@humanbyorientation), an LGBTQIA+ digital platform launched by HBO Max, shaping its voice, strategy, and growth.
Led Instagram strategy and developed the platform’s social voice, growing a culturally relevant, community-centered presence across IG and Twitter (170K+) rooted in queer storytelling and pop culture. Conducted a comprehensive platform audit to realign with Gen Z audiences, refining content, tone, and engagement to reflect emerging cultural behaviors.
Served as a liaison between HBO Max and agency partners, managing cross-functional collaboration and driving the content production for 12+ major entertainment campaigns.
Contributions
Platform Strategy & Development
Cultural Strategy
Campaign Production
Digital & Experiential Content Production
Social Media Management
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