Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Strategy
Broadway Advocacy Coalition (BAC)
Served as Interim Communications Director at BAC during a period of organizational transition, stabilizing and rebuilding communications across digital, campaigns, and programming.
Developed a year-long communications strategy, launched a monthly newsletter with 50%+ open rates, produced 200+ graphics, videos, and content, and restructured marketing workflows to support long-term growth.
Drove key initiatives, an internal mission renewal process to clarify vision, a transparency campaign to rebuild trust within the community, and audience strategy sessions for major fundraising events.
Contributions
Communications & Marketing Strategy
Department Management
Creative Direction
Graphic Design & Content Production
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