Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Broadway Advocacy Coalition (BAC)
Served as Interim Communications Director at BAC during a period of organizational transition, stabilizing and rebuilding communications across digital, campaigns, and programming.
Developed a year-long communications strategy, launched a monthly newsletter with 50%+ open rates, produced 200+ graphics, videos, and content, and restructured marketing workflows to support long-term growth.
Drove key initiatives, an internal mission renewal process to clarify vision, a transparency campaign to rebuild trust within the community, and audience strategy sessions for major fundraising events.
Contributions
Communications & Marketing Strategy
Department Management
Creative Direction
Graphic Design & Content Production
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