HBOMax Pride 2022
-
HBO Max Pride 2022 marked an epic return to in-person celebrations post-pandemic while expanding our digital reach. We created a comprehensive campaign to amplify HBO Max's queer programming and foster community on and offline. We partnered with Municipal Pride celebrations in NYC, LA, and Miami for IRL events centering queer collectives across the nation including Ostbahnolf, DickAppointment, Masisi, and ClubCarry.
For the first time ever, the party series featured a World Pride x Juneteenth event (Masisi Juneteenth), marking a historic moment that drew in new, young, and intersectional audiences and celebrated Black Queer and Trans Lives through the Afro - Caribbean lens.
The digital campaign showcased their unique Pride celebrations via a full takeover of the Human By Orientation Instagram handle, featuring influential hosts like Kerri Colby, Jaé Joseph, and Arewa Basit. The multi-channel effort included over 40 pieces of custom content, from "Queerness in Conversation" episodes to "Get Ready with Me" mini-docs, and highlighted 40+ queer HBO Max series and films.
-
Cultural Strategy
Digital & Event Coordination
